Abbiamo fornito più di 350 installazioni "chiavi in mano" in oltre 25 paesi.
Abbiamo fornito più di 350 installazioni "chiavi in mano" in oltre 25 paesi.
“Can we get information about the services you have been providing for many years in the field of water treatment and environmental technologies? What would you like to say about the position and future of reverse osmosis system in our country?
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When we think of water treatment and environmental technologies, we often think of drinking water supply. However, I would like to point out that this sector is more complicated and diverse than it seems; in addition to drinking and utility water, it covers many areas such as industrial process water supply, treatment of domestic and industrial wastewater and design of recovery facilities for reuse. The uncontrolled increase in the world population, ecological imbalances, global warming and unconscious pollution of water resources have significantly limited our clean water resources. For this reason, this sector will become much more important in the coming years.
Per quanto riguarda Waterland posso dire che ha alle spalle 20 anni di esperienza.
I started my career journey in the pump industry and developed it in various areas of the sector over the years, and with the experience I gained, I took the steps to establish Waterland in 2007. While growing Waterland, we always approached the needs we observed about the water treatment sector in Turkey with the question “how can we do better?” The biggest deficiency I observed in our country was the technical inadequacy, and by strengthening this pillar, we brought Waterland to its strong position today. We have not only designed but also manufactured treatment systems. We have been a solution partner for many industrial organizations, especially in the food and beverage industry, but also in the textile, automotive, energy, printing and glass industries, which require more precise process and water quality. We have installed seawater treatment systems in many countries with a shortage of clean water resources. In addition, with domestic and industrial wastewater treatment and recovery systems, we have both protected our clean water resources and reduced the production costs of our customers. Waterland’s success over the years lies in creative thinking, openness to innovation and solution-oriented thinking. So far, we have completed more than 350 successful projects in more than 25 countries, from Sri Lanka to Mexico, from Japan to Australia, and we continue to do so.
As you know, every water is unique in terms of the amount of minerals it contains. The characteristics of the water you take from one point of a river can be completely different from the water taken from 5 meters away. Reverse osmosis is actually a very important work of developing technology at this point. It can perfectly purify even sea water with very high concentrations. It purifies the water by changing its chemistry. Its use in our country is widespread at this stage, it is possible to see this system in almost every industry. In the past, people had a perception that the reverse osmosis system was very expensive, but with the development of technology day by day, I can say that reverse osmosis and membrane technologies will continue to exist both today and in the future.
Possiamo ottenere informazioni sulla posizione dei vostri prodotti nell'industria delle bevande e sulla vostra quota di mercato? Come valuta il futuro del settore delle bevande? Quali sono i tuoi futuri progetti di investimento?
One of the most important features that makes Waterland strong in this sector is that it approaches each project with the same sensitivity and can bring boutique solutions. As I mentioned in your previous question, each water source is different and unique. Even if you evaluate the correct treatment stages, you may not be able to approach the desired water parameters. Boutique design actually makes sense here. You may need to design separate projects against all kinds of difficult contaminants, impurities and salinity that may be present in the water. For this reason, we design high quality, modern and, where necessary, boutique treatment plants in accordance with the standards set in the food and beverage industry, which seeks professional and hygienic conditions. We closely follow the technology and agenda in order to be a reliable solution partner for companies in the beverage sector.
Since we also represent the manufacturing side of this sector, we attach great importance to R&D studies. Our investment projects for the future are also shaped depending on the information we obtain in R&D. For example, the Smart RO L Smart Reverse Osmosis System that we recently launched promises a serious future. This system, which has all the equipment brought together in its own chassis, provides ease of installation and operation with its smart warning systems and the ability to be monitored via mobile phone. It offers you instant data, takes up very little space and looks really stylish.
Possiamo ottenere informazioni sui paesi che servi al di fuori della Turchia e sui tuoi obiettivi per il nuovo mandato? Possiamo avere informazioni sui progetti di sviluppo commerciale che avete portato avanti con il Pakistan lo scorso anno?
As I mentioned before, we have provided turnkey installation in more than 350 successful projects in more than 25 countries. Apart from Turkey, we continue to provide services in Azerbaijan, Cyprus, Turkmenistan, Kazakhstan, Iraq, Iran, Qatar, Dubai, Saudi Arabia, Egypt, Kuwait, Japan, South Africa, India, Sri Lanka, Maldives, Libya, Jordan, Ghana, Ethiopia. As you know, Pakistan is one of the countries with serious problems in terms of clean water supply. The textile sector constitutes a large part of its industrial production. We continue to carry out our wastewater treatment and recovery projects in the textile sector. We are also interested in ZLD (Zero Liquid Discharge) and ZHCD (Zero Hazardous Chemical Discharge) systems.
What can you tell us about your marketing strategy and what it has brought you? Can we get information about your dealership system and its functioning? What conditions do you need to have in order to become a Waterland dealer, what are your criteria?
Waterland owes its branding to its extensive network of contacts on channels such as LinkedIn, Directindustry, The Water Network and others that cater to the business and water treatment sector. So far, we have not needed a specific marketing strategy because our customers have reached out to us themselves, thanks to our signature under successful projects. As you already know, the best marketing is when people recommend a brand to each other based on customer satisfaction. For this reason, our marketing strategy is based on our referral network.
With our references in many areas of the world, our dealer network has expanded over time. Whether we have a dealership or not, various companies have requested dealership from us in more than 20 fairs we have participated in abroad and continue to do so. When selecting its dealers, Waterland pays attention to the fact that they are experienced and specialized in the water treatment and wastewater treatment sectors. Our primary expectation from our dealers is to have an existing technical service team and to provide quality and reliable service. As a result of our intensive efforts, we attach great importance to the fact that our dealers represent us correctly.
Can we get information about your quality certificates and quality policy?
With ISO 9001:2015 Quality Management System, ISO 45001:2018 Occupational Safety Management System and ISO 14001:2015 Environmental Management Systems, Waterland certifies the importance it attaches to occupational safety, quality and environment and that it manufactures by fulfilling these standards.
How did the pandemic affect your services? Can you evaluate 2020 in terms of the sector? What are your 2021 expectations?
2020 was a very difficult year for all of us. As humanity, we faced a number of sad problems that we were never prepared for. I can say that the water treatment and environmental technologies sector was negatively affected by this pandemic, just like everything else in the world. However, Waterland continued to serve without slowing down in line with the demands of its customers. As in previous years, we signed successful projects in 2020. Like every other company, we took care of the health of our employees and continued to work from home for a while. We are currently continuing our normal working life. We pay maximum attention to hygiene conditions, regularly disinfect our office and use air purifiers that are 99.98% effective against Covid-19. Although strong companies like us recover easily, it is not as easy as it seems for small businesses. Therefore, our biggest expectation for 2021 is that this pandemic will end as soon as possible and we can resume our normal lives.
Thank you very much for the information you have provided.
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